We’ve all visited a website, visiting several pages, perhaps even adding something to the shopping cart, then deciding against purchasing the products or services.
The next thing, you start seeing ads for that website over and over again!
It’s called remarketing and it’s a trigger available on the Google Display Network. When you visited the orginal site, Google placed a cookie or ‘tag’ on your browser and through the magic of Google Adwords remarketing, you can be shown what Google perceives as ‘relevant’ ads from that vendor as you browse other sites.
Remarketing allows you as the supplier a second-chance to make a sale by allowing you to reshow ads to previous visitors to your websites as he or she browses other sites.
SO, AS THE VENDOR IS REMARKETING A GOOD OR BAD IDEA?
We will start with the good news:
Remarketing works best for a high-value product that has a long sales cycle. An example would be a cruise. It’s expensive and a big commitment for the customer, so they will probably do lots of research, check out numeros cruise companies and discuss the options in detail with friends and family. As it’s expensive, the cost of remarketing can be money well spent.
The bad news:
Be aware that in general you have to bid high to get your remarketing ads shown on Google. Many advertisers are using remarketing so competition is fierce.
Ironically, focused ads on the Google Search Network are often cheaper than remarketing ads because of the intense competition for remarketing.
Is it for you? Would you like to know more? Contact us today