Google Ads (Adwords) Remarketing
We’ve all visited a website, visiting several pages, perhaps even adding something to the shopping cart, then deciding against purchasing the products or services.
The next thing, you start seeing ads for that website over and over again!
It’s called remarketing and it’s a trigger available on the Google Display Network. When you visited the orginal site, Google placed a cookie or ‘tag’ on your browser and through the magic of Google Adwords remarketing, you can be shown what Google perceives as ‘relevant’ ads from that vendor as you browse other sites.
Remarketing allows you as the supplier a second-chance to make a sale by allowing you to reshow ads to previous visitors to your websites as he or she browses other sites.
SO, AS THE VENDOR IS REMARKETING A GOOD OR BAD IDEA?